The Pandemic Accelerates Everything
In 2021, as we initiated primary solution research, the COVID-19 pandemic intensified the urgency of the problem. Counterfeiting surged dramatically amid global supply shortages.
Reports from FICCI and others indicated counterfeit prevalence in India at nearly 25% — far exceeding the global average of 10%. This disparity drew international criticism and underscored the need for robust solutions.
in India (FICCI)
counterfeit rate